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How Do You Explain Something That's Never Existed Before?
This is one of my favorite images, and largely speaks for itself. So you can stop here (all else is commentary). Some general commentary on where this came from and the challenges it alludes to are on...
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Cutting the Gordian Knot of Price Setting: FairPay, Pay Walls, Hurdles, and...
Pricing is the central conundrum of the digital media business. Consumers hate to pay, or even think about paying, so content providers need to make it simple -- but simple does not work well. This...
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FairPay Pricing -- Some Process Diagrams
[See a simpler, big picture view in more recent 3/30/11 diagram post]Here are some diagrams (work in progress) that seek to clarify how the FairPay Pricing process works. This first chart shows the...
View ArticleReinventing Subscription Platforms With FairPay -- for Apple, Google, and...
In the emerging battle of subscription platforms between the Apple iTunes App Store, Google One Pass, and others, the radically new FairPay pricing process offers a better way to play the game, one...
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FairPay Process Dynamics -- a Big Picture Diagram
In the continuing quest to explain the radical ideas of the FairPay pricing process, here is a simpler and higher level view, one that gets to the heart of the process dialectic:FP offers are gated by...
View ArticleMy Intellectual Ventures Inventor Profile
Recently I had the pleasure of being interviewed by Intellectual Ventures for a story about my work as an inventor. I have been looking forward to seeing it posted in their new Inventor Spotlight area....
View ArticleGuiding FairPay Pricing for Control and Predictability
One of the common concerns sellers have about buyer-set FairPay pricing is that they will lose control and predictability in their pricing and revenue. I suggest this is actually much less of a...
View ArticleHow Indies Can Disrupt the Disruptor - A Disruptive Revenue Model for Music...
Having recently heard a fundraising pitch by indie music distributor Nogeno, and looked at competitors like Bandcamp, I was again struck by the potential of FairPay pricing to change the game -- for...
View ArticleIndie Games Generate $ Millions with Pay What You Want
For those that think there is no real money in Pay What You Want (PWYW) pricing, the growing success of the Humble Indie Bundle suggests otherwise. Their first four promotions have raised over...
View ArticleFairPay “Free Trial”/“Survey” Mode – Easing into the FP Waters -- And...
I have recently been working with a startup company that is working toward introducing FairPay pricing for their new service (details on that to follow). That collaboration has led me to some...
View ArticleRe-inventing Value Exchange For Digital Offerings -- A Radically New Approach...
Imagine a market Nirvana for digital offerings. Think beyond the traditional value exchange processes and protocols and re-envision how buyers and sellers might interact in a world with a networked...
View ArticleFirst Commercial Use of FairPay Revenue Strategy -- Ennovent: Innovations for...
I am very pleased to report that ennovent has become the first commercial venture to undertake use of the FairPay pricing system, a radically new approach to pricing digital offerings (see...
View ArticleMIT Enterprise Forum of NYC 12/1/11 Symposium will Include FairPay
"Better Strategies for Monetizing Digital Offerings: Thinking Out of the Box while Looking across Industry Silos."[Update: see event report with video and slides.]That is the theme of the session that...
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Consultant John Blossom: "Pay as You Exit: FairPay Explores New Content...
"FairPay's concept is fairly simple, but intriguingly powerful." That comes from a very nice overview of FairPay and its potential value by John Blossom, President of Shore Communications, an...
View ArticleFairPay for The Subscription Economy -- My Dinner with Zuora and Friends
Zuora is a hot new company, an offshoot of Salesforce.com, that is focused on what they call "The Subscription Economy." This is very much in tune with the ideas about FairPay that I am developing, and...
View ArticleFairPay: "Better Strategies for Monetizing Digital Offerings" MIT Enterprise...
It was very gratifying to present FairPay to an audience of about 100 at last night's MIT Enterprise Forum of NYC panel session on "Better Strategies for Monetizing Digital Offerings: Thinking Out of...
View ArticleTom Friedman's "Help Wanted" -- FairPay as a step toward freedom
I commented at NYTimes.com on Tom Friedman's 12/18 column that suggested the emergence of a new level of democracy in many domains, in which consumers are gaining more equal power with organizations of...
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The War over the "Free Ride" (Robert Levine's Book), and the FairPay Win-Win...
Robert Levine's "Free Ride" is an important study, but a partisan one, as you can judge from its subtitle: "How Digital Parasites are Destroying the Culture Business, and How the Culture Business Can...
View ArticlePrice Discrimination Can Be Good!
An interesting NYTimes report by Nick Bilton talks about the Uber online service for ordering a car service, and how the workings of supply and demand can seriously disrupt customer relationships. The...
View ArticlePIPA and SOPA -- FairPay and the Death of Piracy
Sabers are rattling this week with the consideration of seemingly draconian measures to stop Internet piracy of copyrighted materials. The FairPay model for monetizing content puts this issue into...
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